PARTNER CONTENT
MADE X PAYPAL
PROJECT: Relaunch @made with new title sponsor, PayPal, culminating in a two-day event at Brooklyn Bridge Park with a curated marketplace, DJ sets, fashion shows, live musical performances, and more.
ROLE + RESPONSIBILITY: Build social, content, and web teams, write brand guidelines, supervise content capture on-set and in-event, supervise live broadcast on ma.de of on-site events including musical performance, work with in-house marketing team to ensure PayPal key messaging is across all branding and fulfill digital contractual obligations for other partners.
KET TALENT: Nas, Parris Goebel, Public School NYC designers, MADE designer mentees.
ADDITIONAL SPONSORS: Puma, Snap, Instacart, Simihaze
Video by Indigital Media Group. Cover Image by Serichai Traipoom.
VISA X NFL
SUPER BOWL LIV
Photos by Julian Cousins for NYFW x Visa.
PROJECT: Capture Miami street style in the week leading up to Super Bowl LIV including NFL talent and pre-Super Bowl event, NYFW: Glam Studio, where attendees got game day ready with hair, makeup, and nails repping their team’s colors.
ROLE + RESPONSIBILITY: Hire local Miami photographers, scout locations, approach real people to capture their style, ensure all film and photo rights are signed and compliant with Visa’s legal teams, coordinate with talent teams for shoots, deliver all content for legal review and publication to social within 24 hours of capture.
KEY TALENT: Saquon Barkley and Christian McCaffrey.
THE SHOPS AT HUDSON YARDS
WITH NYFW X VISA
Video by CVLT Production. Cover image by Johnny De Guzman.
PROJECT: With The Shops Hudson Yards opening as the one-stop shop destination, Visa brought NYFW to show audiences how they can get ready for any occasion by shopping at Hudson Yards.
ROLE + RESPONSIBILITY: Storyboard four different videos by theme—Jet Like a Frequent Flyer, No Sweat After Workout Style, Host With The Most, and Presentation Perfect—with each featuring different stores and experiences at The Shops, write talent briefs + scripts, on-set talent producer, and point of contact for post-production delivery and edits.
KEY TALENT: Halima Aden, Chanel Iman, Elizabeth Chambers, and Alli Webb.